TSM x My Hero Academia
01: THE BRIEF
01: THE BRIEF
01: THE BRIEF
How does a premier gaming organization authentically capture the vibrant, high-energy world of a globally beloved anime like My Hero Academia? The objective was to create an apparel collection that moved beyond simple co-branding to forge a genuine connection with both dedicated anime fans and the TSM gaming community.
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This collection was a cornerstone of seasonal marketing campaigns that achieved over 50M+ impressions and 10M+ video views. The work was a major contributor to the TSM apparel line earning a nomination for "Esports Apparel of the Year" at the 2022 Esports Awards, successfully increasing brand loyalty among a key audience
How does a premier gaming organization authentically capture the vibrant, high-energy world of a globally beloved anime like My Hero Academia? The objective was to create an apparel collection that moved beyond simple co-branding to forge a genuine connection with both dedicated anime fans and the TSM gaming community.
-
This collection was a cornerstone of seasonal marketing campaigns that achieved over 50M+ impressions and 10M+ video views. The work was a major contributor to the TSM apparel line earning a nomination for "Esports Apparel of the Year" at the 2022 Esports Awards, successfully increasing brand loyalty among a key audience
How does a premier gaming organization authentically capture the vibrant, high-energy world of a globally beloved anime like My Hero Academia? The objective was to create an apparel collection that moved beyond simple co-branding to forge a genuine connection with both dedicated anime fans and the TSM gaming community.
-
This collection was a cornerstone of seasonal marketing campaigns that achieved over 50M+ impressions and 10M+ video views. The work was a major contributor to the TSM apparel line earning a nomination for "Esports Apparel of the Year" at the 2022 Esports Awards, successfully increasing brand loyalty among a key audience
Credits
Marketing: Sarah Michelle Lahti, Erik Marino, Duncan Cox, Brian Valdizno
Creative + Art Direction: Brian Valdizno, Erik Marino
Production: VIBRVNCY + Brian Valdizno
VFX: Chris Griffin
3D Animation: Diane Hoang
Marketing: Sarah Michelle Lahti, Erik Marino, Duncan Cox, Brian Valdizno
Creative + Art Direction: Brian Valdizno, Erik Marino
Production: VIBRVNCY + Brian Valdizno
VFX: Chris Griffin
3D Animation: Diane Hoang
Marketing: Sarah Michelle Lahti, Erik Marino, Duncan Cox, Brian Valdizno
Creative + Art Direction: Brian Valdizno, Erik Marino
Production: VIBRVNCY + Brian Valdizno
VFX: Chris Griffin
3D Animation: Diane Hoang
