TSM x My Hero Academia
Client
TSM, Crunchyroll
TSM, Crunchyroll
Client
TSM, Crunchyroll
Category
Creative Production
Creative Production
Category
Creative Production
Role
Art Director + Producer
Art Director + Producer
Role
Art Director + Producer
01: THE BRIEF
01: THE BRIEF
01: THE BRIEF
A superhero-admiring boy enrolls in a prestigious hero academy and learns what it really means to be a hero, after the strongest superhero grants him his own powers.
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For TSM’s first ever collaboration with the anime My Hero Academia, we needed to develop a marketing strategy involving in person activation at TWITCHCON SAN DIEGO 2022 and omnichannel social assets.
A superhero-admiring boy enrolls in a prestigious hero academy and learns what it really means to be a hero, after the strongest superhero grants him his own powers.
-
For TSM’s first ever collaboration with the anime My Hero Academia, we needed to develop a marketing strategy involving in person activation at TWITCHCON SAN DIEGO 2022 and omnichannel social assets.
A superhero-admiring boy enrolls in a prestigious hero academy and learns what it really means to be a hero, after the strongest superhero grants him his own powers.
-
For TSM’s first ever collaboration with the anime My Hero Academia, we needed to develop a marketing strategy involving in person activation at TWITCHCON SAN DIEGO 2022 and omnichannel social assets.
02: THE GOAL
02: THE GOAL
02: THE GOAL
Combining hyper-realistic VFX, bold colors, and creative story telling, to highlight the four main characters of the show allowed us to authentically pair them with key TSM talent. Even if you didn’t know who the characters were, you could easily pick up on what powers each of them wielded.
Combining hyper-realistic VFX, bold colors, and creative story telling, to highlight the four main characters of the show allowed us to authentically pair them with key TSM talent. Even if you didn’t know who the characters were, you could easily pick up on what powers each of them wielded.
Combining hyper-realistic VFX, bold colors, and creative story telling, to highlight the four main characters of the show allowed us to authentically pair them with key TSM talent. Even if you didn’t know who the characters were, you could easily pick up on what powers each of them wielded.
PRODUCTION
PRODUCTION
PRODUCTION
Watch and understand the anime My Hero Academia.
Social listening to see which characters would resonate with fans when combined with merchandise.
Build a production schedule.
Collaborate with key stakeholders for content integration for moments and opportunities.
Contractor outreach.
Talent outreach.
Campaign execution.
Post-Production
Delivery
Watch and understand the anime My Hero Academia.
Social listening to see which characters would resonate with fans when combined with merchandise.
Build a production schedule.
Collaborate with key stakeholders for content integration for moments and opportunities.
Contractor outreach.
Talent outreach.
Campaign execution.
Post-Production
Delivery
Watch and understand the anime My Hero Academia.
Social listening to see which characters would resonate with fans when combined with merchandise.
Build a production schedule.
Collaborate with key stakeholders for content integration for moments and opportunities.
Contractor outreach.
Talent outreach.
Campaign execution.
Post-Production
Delivery
RESULTS
2M+
Views
10M+
Impressions
130K+
Engagements
2M+
Views
10M+
Impressions
130K+
Engagements
2M+
Views
10M+
Impressions
130K+
Engagements
Results
Fan Connection
Fan Connection
Fan Connection
This was the first ever anime collaboration that combined TSM's legacy name in esports with one of the hottest animes in the world at the time, creating a new connection point for new and old fans alike.
This was the first ever anime collaboration that combined TSM's legacy name in esports with one of the hottest animes in the world at the time, creating a new connection point for new and old fans alike.
This was the first ever anime collaboration that combined TSM's legacy name in esports with one of the hottest animes in the world at the time, creating a new connection point for new and old fans alike.
TwitchCon San Diego
TwitchCon San Diego
TwitchCon San Diego
Live event activation at TwitchCon San Diego gave early access to merchandise to the ~30,000 attendees of the convention. With live streamers and other recorded content, we were able to generate organic earned media.
Live event activation at TwitchCon San Diego gave early access to merchandise to the ~30,000 attendees of the convention. With live streamers and other recorded content, we were able to generate organic earned media.
Live event activation at TwitchCon San Diego gave early access to merchandise to the ~30,000 attendees of the convention. With live streamers and other recorded content, we were able to generate organic earned media.
Financial Success
Financial Success
Financial Success
Our 360 campaign and media blitz led to a 95% sell through on inventory even with 2 product resotcks.
Our 360 campaign and media blitz led to a 95% sell through on inventory even with 2 product resotcks.
Our 360 campaign and media blitz led to a 95% sell through on inventory even with 2 product resotcks.
Credits
Marketing: Sarah Michelle Lahti, Erik Marino, Duncan Cox, Brian Valdizno
Creative + Art Direction: Brian Valdizno, Erik Marino
Production: VIBRVNCY + Brian Valdizno
VFX: Chris Griffin
3D Animation: Diane Hoang
Marketing: Sarah Michelle Lahti, Erik Marino, Duncan Cox, Brian Valdizno
Creative + Art Direction: Brian Valdizno, Erik Marino
Production: VIBRVNCY + Brian Valdizno
VFX: Chris Griffin
3D Animation: Diane Hoang
Marketing: Sarah Michelle Lahti, Erik Marino, Duncan Cox, Brian Valdizno
Creative + Art Direction: Brian Valdizno, Erik Marino
Production: VIBRVNCY + Brian Valdizno
VFX: Chris Griffin
3D Animation: Diane Hoang
