Acronym for Bodega
01: THE BRIEF
01: THE BRIEF
01: THE BRIEF
Born from the global confinement of 2020, this project translates ACRONYM®’s mission of technical protection into a deeply human one. Set against the vast desert, it captures the raw desire for freedom from isolation, reframing the brand’s apparel as armor for a new world.
Born from the global confinement of 2020, this project translates ACRONYM®’s mission of technical protection into a deeply human one. Set against the vast desert, it captures the raw desire for freedom from isolation, reframing the brand’s apparel as armor for a new world.
Born from the global confinement of 2020, this project translates ACRONYM®’s mission of technical protection into a deeply human one. Set against the vast desert, it captures the raw desire for freedom from isolation, reframing the brand’s apparel as armor for a new world.




























Credits
Producer - Warren Lee
Talent - @24.fps @bachronym
Creative Direction + Photography - Brian Valdizno
Producer - Warren Lee
Talent - @24.fps @bachronym
Creative Direction + Photography - Brian Valdizno
Producer - Warren Lee
Talent - @24.fps @bachronym
Creative Direction + Photography - Brian Valdizno