TSM - Fullmetal Alchemist: Brotherhood
Client
TSM, Aniplex, Fullmetal Alchemist: Brotherhood
TSM, Aniplex, Fullmetal Alchemist: Brotherhood
Client
TSM, Aniplex, Fullmetal Alchemist: Brotherhood
Category
Creative Direction
Creative Direction
Category
Creative Direction
Role
Producer + Creative Director + Photography + Editing
Producer + Creative Director + Photography + Editing
Role
Producer + Creative Director + Photography + Editing
01: THE BRIEF
01: THE BRIEF
01: THE BRIEF
I was approached with the opportunity to creative direct a capsule collection for TSM's second anime collaboration with Fullmetal Alchemist: Brotherhood. Other tasks included creating a full 360 omnichannel marketing campaign, Ecommerce management, and product photgraphy.
I was approached with the opportunity to creative direct a capsule collection for TSM's second anime collaboration with Fullmetal Alchemist: Brotherhood. Other tasks included creating a full 360 omnichannel marketing campaign, Ecommerce management, and product photgraphy.
I was approached with the opportunity to creative direct a capsule collection for TSM's second anime collaboration with Fullmetal Alchemist: Brotherhood. Other tasks included creating a full 360 omnichannel marketing campaign, Ecommerce management, and product photgraphy.
02: THE GOAL
02: THE GOAL
02: THE GOAL
Consistently ranked one of the top 5 animes in the world, I knew it was a challenge that needed a deep understanding of the characters, moments, and story.
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I wanted to have each item feel like it was introducing the concepts of the show to people who may have never seen it and paired iconic symbols and graphics on officially licensed merch for die hard fans of TSM and Fullmetal Alchemist: Brotherhood.
Consistently ranked one of the top 5 animes in the world, I knew it was a challenge that needed a deep understanding of the characters, moments, and story.
-
I wanted to have each item feel like it was introducing the concepts of the show to people who may have never seen it and paired iconic symbols and graphics on officially licensed merch for die hard fans of TSM and Fullmetal Alchemist: Brotherhood.
Consistently ranked one of the top 5 animes in the world, I knew it was a challenge that needed a deep understanding of the characters, moments, and story.
-
I wanted to have each item feel like it was introducing the concepts of the show to people who may have never seen it and paired iconic symbols and graphics on officially licensed merch for die hard fans of TSM and Fullmetal Alchemist: Brotherhood.
03: PRE-PRODUCTION
03: PRE-PRODUCTION
03: PRE-PRODUCTION
The concept of the video campaign revolved around the pivotal moment in the show in which the protagonists lives are changed forever. After gathering key references from that scene, I then proceeded to explore various emerging technologies and filmmaking techniques. One of the key motifs used was the process of capturing NeRFs (neural radiance fields) to embody the chaos and disintegration of matter.
The concept of the video campaign revolved around the pivotal moment in the show in which the protagonists lives are changed forever. After gathering key references from that scene, I then proceeded to explore various emerging technologies and filmmaking techniques. One of the key motifs used was the process of capturing NeRFs (neural radiance fields) to embody the chaos and disintegration of matter.
The concept of the video campaign revolved around the pivotal moment in the show in which the protagonists lives are changed forever. After gathering key references from that scene, I then proceeded to explore various emerging technologies and filmmaking techniques. One of the key motifs used was the process of capturing NeRFs (neural radiance fields) to embody the chaos and disintegration of matter.
RESULTS
2M+
Views
6.5M+
Impressions
77000+
Engagements
2M+
Views
6.5M+
Impressions
77000+
Engagements
2M+
Views
6.5M+
Impressions
77000+
Engagements
Results
Media Features
Media Features
Media Features
Featured on Sports Illustrated, Trendhunter, and more
Featured on Sports Illustrated, Trendhunter, and more
Featured on Sports Illustrated, Trendhunter, and more
Positive Fan Engagement
Positive Fan Engagement
Positive Fan Engagement
The announcement and execution of the campaign generated increased positive fan sentiment. Comments such as "FULLMETAL??? NO WAY THATS A W" and "You guys did amazing with this one" were commonplace.
The announcement and execution of the campaign generated increased positive fan sentiment. Comments such as "FULLMETAL??? NO WAY THATS A W" and "You guys did amazing with this one" were commonplace.
The announcement and execution of the campaign generated increased positive fan sentiment. Comments such as "FULLMETAL??? NO WAY THATS A W" and "You guys did amazing with this one" were commonplace.
Desire for an Encore
Desire for an Encore
Desire for an Encore
Within minutes 90% of the items from the drop were sold out creating demand for a second installment.
Within minutes 90% of the items from the drop were sold out creating demand for a second installment.
Within minutes 90% of the items from the drop were sold out creating demand for a second installment.
Credits
Executive Producer - Brian Valdizno, Erik Marino
Producers - Aaron Zimmerman, Brenna White
Talent - Chris Nguyen, Zyi Saenz
Photography - Brian Valdizno
Video - VIBRVNCY
Editor - Cristian Ruiz
Executive Producer - Brian Valdizno, Erik Marino
Producers - Aaron Zimmerman, Brenna White
Talent - Chris Nguyen, Zyi Saenz
Photography - Brian Valdizno
Video - VIBRVNCY
Editor - Cristian Ruiz
Executive Producer - Brian Valdizno, Erik Marino
Producers - Aaron Zimmerman, Brenna White
Talent - Chris Nguyen, Zyi Saenz
Photography - Brian Valdizno
Video - VIBRVNCY
Editor - Cristian Ruiz
