AAPE by A Bathing Ape x New Balance
Client
A Bathing Ape
A Bathing Ape
Client
A Bathing Ape
Category
Editorial
Editorial
Category
Editorial
Role
Producer + Photographer
Producer + Photographer
Role
Producer + Photographer
01: THE BRIEF
01: THE BRIEF
01: THE BRIEF
I was tasked with producing assets for a 360 campaign for the launch of AAPE x New Balance collection in a short time-frame and a shoe string budget.
I was tasked with producing assets for a 360 campaign for the launch of AAPE x New Balance collection in a short time-frame and a shoe string budget.
I was tasked with producing assets for a 360 campaign for the launch of AAPE x New Balance collection in a short time-frame and a shoe string budget.
02: THE GOAL
02: THE GOAL
02: THE GOAL
Create editorial content and assets for use in print media, OOH, digital publications, and social media.
Create editorial content and assets for use in print media, OOH, digital publications, and social media.
Create editorial content and assets for use in print media, OOH, digital publications, and social media.
03: PRE-PRODUCTION
03: PRE-PRODUCTION
03: PRE-PRODUCTION
Assemble a creative team, model, and location scout.
Create a moodboard of shots.
Collaborate with client for outfit approvals.
Finalize shot list, storyboard, and equipment list.
Assemble a creative team, model, and location scout.
Create a moodboard of shots.
Collaborate with client for outfit approvals.
Finalize shot list, storyboard, and equipment list.
Assemble a creative team, model, and location scout.
Create a moodboard of shots.
Collaborate with client for outfit approvals.
Finalize shot list, storyboard, and equipment list.
Results
Streetwear Publications
Streetwear Publications
Streetwear Publications
Featured on Hypebeast, Highsnobiety, Modern Notoriety, etc
Featured on Hypebeast, Highsnobiety, Modern Notoriety, etc
Featured on Hypebeast, Highsnobiety, Modern Notoriety, etc
OOH
OOH
OOH
Used in Out of Home advertising including billboards in New York City and Retail Store Graphics.
Used in Out of Home advertising including billboards in New York City and Retail Store Graphics.
Used in Out of Home advertising including billboards in New York City and Retail Store Graphics.
Credits
Producer - Brian Valdizno
Photography - Brian Valdizno
Production Company - VIBRVNCY
BAPE
Executive Producer - Pamela Cheung
Producer - Brian Valdizno
Photography - Brian Valdizno
Production Company - VIBRVNCY
BAPE
Executive Producer - Pamela Cheung
Producer - Brian Valdizno
Photography - Brian Valdizno
Production Company - VIBRVNCY
BAPE
Executive Producer - Pamela Cheung
