Blitz App
Client
BLITZ
BLITZ
Client
BLITZ
Category
Motion Graphics
Motion Graphics
Category
Motion Graphics
Role
Creative Director + Producer
Creative Director + Producer
Role
Creative Director + Producer
01: THE BRIEF
01: THE BRIEF
01: THE BRIEF
Blitz.gg is an advanced gaming application designed to enhance your gaming experience, especially for popular games like League of Legends, Valorant, Teamfight Tactics, Apex Legends, and more. By providing personalized insights, powerful analytics, and in-game overlays, the Blitz app helps players improve their skills and game performance.
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Collaborating with the CEO and SVP of Product, our goal was to create a series of creatives to utilize in our omnichannel marketing strategy.
Blitz.gg is an advanced gaming application designed to enhance your gaming experience, especially for popular games like League of Legends, Valorant, Teamfight Tactics, Apex Legends, and more. By providing personalized insights, powerful analytics, and in-game overlays, the Blitz app helps players improve their skills and game performance.
-
Collaborating with the CEO and SVP of Product, our goal was to create a series of creatives to utilize in our omnichannel marketing strategy.
Blitz.gg is an advanced gaming application designed to enhance your gaming experience, especially for popular games like League of Legends, Valorant, Teamfight Tactics, Apex Legends, and more. By providing personalized insights, powerful analytics, and in-game overlays, the Blitz app helps players improve their skills and game performance.
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Collaborating with the CEO and SVP of Product, our goal was to create a series of creatives to utilize in our omnichannel marketing strategy.
02: THE GOAL
02: THE GOAL
02: THE GOAL
I wanted to use fluid, purposeful animations, to bring users on a journey through the Blitz App from launch to completion, allowing our narratives to highlight key features and bring clarity to actions being taken.
I wanted to use fluid, purposeful animations, to bring users on a journey through the Blitz App from launch to completion, allowing our narratives to highlight key features and bring clarity to actions being taken.
I wanted to use fluid, purposeful animations, to bring users on a journey through the Blitz App from launch to completion, allowing our narratives to highlight key features and bring clarity to actions being taken.
03: PRE-PRODUCTION
03: PRE-PRODUCTION
03: PRE-PRODUCTION
Determine timelines
Copywriting new scripts
Approvals
Storyboard
Contractor outreach
Rapid iterations
Drafts
Final Delivery
Determine timelines
Copywriting new scripts
Approvals
Storyboard
Contractor outreach
Rapid iterations
Drafts
Final Delivery
Determine timelines
Copywriting new scripts
Approvals
Storyboard
Contractor outreach
Rapid iterations
Drafts
Final Delivery
Results
Improved Advertising Flow
Improved Advertising Flow
Improved Advertising Flow
With the revised scripts, we were able to guide the prospective user through the application's journey within our 15-30s time constraints.
With the revised scripts, we were able to guide the prospective user through the application's journey within our 15-30s time constraints.
With the revised scripts, we were able to guide the prospective user through the application's journey within our 15-30s time constraints.
Increased Conversions
Increased Conversions
Increased Conversions
The new clarity in script and high quality advertising content led to an increase in conversions by 300%.
The new clarity in script and high quality advertising content led to an increase in conversions by 300%.
The new clarity in script and high quality advertising content led to an increase in conversions by 300%.
Foundation for Future Success
Foundation for Future Success
Foundation for Future Success
Utilizing the data gathered from our a/b tests we were able to create a sustainable campaign and commercial flow for use in future media.
Utilizing the data gathered from our a/b tests we were able to create a sustainable campaign and commercial flow for use in future media.
Utilizing the data gathered from our a/b tests we were able to create a sustainable campaign and commercial flow for use in future media.
Credits
Motion Graphics and Animation: Christabell Kim, Diane Hoang, and Mervin Fenelus
UI/Graphic Designers: Nicolas Marx, Matt Grantham, Justin Clairborne
Voice actors: Emmaline Skillicorn, Rutherford Allison
Executive Producers: Brian Valdizno, Andy Dinh, John Sinclair
Producer: Aaron Zimmerman
Copywriters: Brian Valdizno and Aaron Zimmerman
Creative Director: Brian Valdizno
Motion Graphics and Animation: Christabell Kim, Diane Hoang, and Mervin Fenelus
UI/Graphic Designers: Nicolas Marx, Matt Grantham, Justin Clairborne
Voice actors: Emmaline Skillicorn, Rutherford Allison
Executive Producers: Brian Valdizno, Andy Dinh, John Sinclair
Producer: Aaron Zimmerman
Copywriters: Brian Valdizno and Aaron Zimmerman
Creative Director: Brian Valdizno
Motion Graphics and Animation: Christabell Kim, Diane Hoang, and Mervin Fenelus
UI/Graphic Designers: Nicolas Marx, Matt Grantham, Justin Clairborne
Voice actors: Emmaline Skillicorn, Rutherford Allison
Executive Producers: Brian Valdizno, Andy Dinh, John Sinclair
Producer: Aaron Zimmerman
Copywriters: Brian Valdizno and Aaron Zimmerman
Creative Director: Brian Valdizno
