Omni Tools Branding

Client

OmniTools

OmniTools

Client

OmniTools

Category

Web3 Creative Direction + Branding

Web3 Creative Direction + Branding

Category

Web3 Creative Direction + Branding

Role

Creative Director + Brand Designer

Creative Director + Brand Designer

Role

Creative Director + Brand Designer

01: CONTEXT
01: CONTEXT
01: CONTEXT

Omni Tools gives an edge to other traders in the market by elevating their research & provide early token discovery.

Omni Tools gives an edge to other traders in the market by elevating their research & provide early token discovery.

Omni Tools gives an edge to other traders in the market by elevating their research & provide early token discovery.

02: THE SNIPER
02: THE SNIPER
02: THE SNIPER

The Omni Tools logo is created from two elements: the star-crosshair and a single cuban chain link. Meant to evoke the fast-paced, sniper nature of trenching (constantly scanning new blockchain contract addresses and purchasing first), the logo draws you into the core for sharp focus.

The Omni Tools logo is created from two elements: the star-crosshair and a single cuban chain link. Meant to evoke the fast-paced, sniper nature of trenching (constantly scanning new blockchain contract addresses and purchasing first), the logo draws you into the core for sharp focus.

The Omni Tools logo is created from two elements: the star-crosshair and a single cuban chain link. Meant to evoke the fast-paced, sniper nature of trenching (constantly scanning new blockchain contract addresses and purchasing first), the logo draws you into the core for sharp focus.

Typography
Typography
Typography

Space Mono is the primary typeface for Omni Tools. Chosen for adaptability and familiarity within the Web3 developer space.

Space Mono is the primary typeface for Omni Tools. Chosen for adaptability and familiarity within the Web3 developer space.

Space Mono is the primary typeface for Omni Tools. Chosen for adaptability and familiarity within the Web3 developer space.

Iconography + Social Mascot

Iconography + Social Mascot

Iconography

The iconography was designed to give recognition to each Telegram channel the toolkit had: Zora, Clanker, Abstract, base, confluence alerts, and big&small fresh wallets.


We wanted differentiation from the ultra colorful icons blockchain hunting groups use to give the bot a lux feel for its premium features.

Social Mascot

The spirit of Pepe embodies the degens within web3. Generated with a mix of Google Gemini and Midjourney assets, we wanted to create a mascot in various that could live on social graphics for promotion and through PnL (profit and loss) cards to be shared within Telegram.

Color

We wanted to utilize brand colors that were familiar to traders; the red and greens of candles on charts, trading terminals, and blue being

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Results
Brand in Use
Brand in Use
Brand in Use
Credits

Creative Director, Designer - Brian Valdizno

Creative Director, Designer - Brian Valdizno

Creative Director, Designer - Brian Valdizno

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