My Hero Academia
My Hero Academia
ABOUT
ABOUT
A superhero-admiring boy enrolls in a prestigious hero academy and learns what it really means to be a hero, after the strongest superhero grants him his own powers.
A superhero-admiring boy enrolls in a prestigious hero academy and learns what it really means to be a hero, after the strongest superhero grants him his own powers.
A superhero-admiring boy enrolls in a prestigious hero academy and learns what it really means to be a hero, after the strongest superhero grants him his own powers.
THE MISSION
THE MISSION
For TSM’s first ever collaboration with the anime My Hero Academia, we developed a marketing strategy involving in person activation at TWITCHCON SAN DIEGO 2022 and omnichannel social assets. Combining hyper-realistic VFX, bold colors, and creative story telling, to highlight the four main characters of the show allowed us to authentically pair them with key TSM talent. Even if you didn’t know who the characters were, you could easily pick up on what powers each of them wielded. The campaign was well received, earning a nomination for The Esports Awards, Best Apparel category.
For TSM’s first ever collaboration with the anime My Hero Academia, we developed a marketing strategy involving in person activation at TWITCHCON SAN DIEGO 2022 and omnichannel social assets. Combining hyper-realistic VFX, bold colors, and creative story telling, to highlight the four main characters of the show allowed us to authentically pair them with key TSM talent. Even if you didn’t know who the characters were, you could easily pick up on what powers each of them wielded. The campaign was well received, earning a nomination for The Esports Awards, Best Apparel category.
For TSM’s first ever collaboration with the anime My Hero Academia, we developed a marketing strategy involving in person activation at TWITCHCON SAN DIEGO 2022 and omnichannel social assets. Combining hyper-realistic VFX, bold colors, and creative story telling, to highlight the four main characters of the show allowed us to authentically pair them with key TSM talent. Even if you didn’t know who the characters were, you could easily pick up on what powers each of them wielded. The campaign was well received, earning a nomination for The Esports Awards, Best Apparel category.
Client
Client
My Hero Academia
My Hero Academia
My Hero Academia
Year
Year
2023
2023
2023
Role
Role
Creative Director - Campaign, Creative Producer, Marketing Strategist, Photography, Director
Creative Director - Campaign, Creative Producer, Marketing Strategist, Photography, Director
Credits
Credits
Marketing: Sarah Michelle Lahti, Erik Marino, Duncan Cox, Brian Valdizno
Creative + Art Direction: Brian Valdizno, Erik Marino
Production: VIBRVNCY + Brian Valdizno
VFX: Chris Griffin
3D Animation: Diane Hoang
Marketing: Sarah Michelle Lahti, Erik Marino, Duncan Cox, Brian Valdizno
Creative + Art Direction: Brian Valdizno, Erik Marino
Production: VIBRVNCY + Brian Valdizno
VFX: Chris Griffin
3D Animation: Diane Hoang
Marketing: Sarah Michelle Lahti, Erik Marino, Duncan Cox, Brian Valdizno
Creative + Art Direction: Brian Valdizno, Erik Marino
Production: VIBRVNCY + Brian Valdizno
VFX: Chris Griffin
3D Animation: Diane Hoang
Let's create memorable stories, together.
valdizbro@gmail.com
Email Copied
Let's create memorable stories, together.
valdizbro@gmail.com
Email Copied