Acronym AW20
Creative Direction, Content Production
2020
Born from the global confinement of 2020, this project translates ACRONYM®’s mission of technical protection into a deeply human one. Set against the vast desert, it captures the raw desire for freedom from isolation, reframing the brand’s apparel as armor for a new world.

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Credits


Producer - Warren Lee
Talent - @24.fps @bachronym
Creative Direction + Photography - Brian Valdizno